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الأحد، 10 يوليو 2016

For A Good Modeling Agency Houston Should Be Prioritized

By Barbara Reynolds


Modeling agencies refer to companies that represent fashion models working for the fashion industry. The work of these agencies is to make it easy for models to work within the fashion industry without having to understand the real workings that go on behind the scenes. In short, they make work easier for models. When in need of the best modeling agency Houston is a good location to check out.

Agencies represent their models to ad agencies, designers, and photographers among others in order to create jobs for them. They also bill and book for jobs besides such representation. After participating, models are paid by the company for their work. With such representation, models can focus on modeling instead of worrying about the business side of things.

Agencies have managers that manage the talents of the models assigned to the company. The managers help models to start, develop, and establish their careers in the industry. The agencies play a major role in presenting models to booking markets such as Tokyo, Paris, Shanghai, London, and New York. Statistics indicate that models come from various countries including the Czech Republic, Poland, the Netherlands, Russia, and Hungary. These companies make great financial investments into their models so as to create and maintain a name in the fashion industry.

The companies ensure that their top talents are signed to exclusive contracts in major markets. Contracts vary in length depending on the status and experience of the model. Since the company finds work for the model and negotiates top prices, they earn a commission on every job in which the model wins. The commission usually ranges from 10-20 percent of the total amount earned by the model.

Beside the normal commission the company earns, most companies bill an additional 10-20 percent to the client for booking a model. As such, the agency will earn something between 10-40 percent on every booking they make. Out of this amount, the model does not pay more than 20 percent. Rules regarding billing vary from one country to another depending on laws and taxes enforced in that country. Most contracts last between three to five years. In some cases, models are allowed to sign up with other agencies outside a given radius.

The fashion industry is one of the most competitive industries in the world. That is why high fashion agencies seek to enter into contract with diverse groups of models. There are also strict height requirements that companies look for in their signings. For instance, men are required to be between 5 feet and 6 inches and 6 feet and 2 inches in height. On the other hand, women must be 5 feet and 9 inches to 6 feet in height.

New faces are needed in this industry regularly. The number of models signed to a single agency varies throughout the year and is highly dependent on the demand the company brings in. Therefore, companies engage in fierce advertising in order to keep themselves visible to possible models.

The techniques of screening models employed vary from one company to another. Screening methods are usually four. They include go-see, dry call, open call, and casting call. It is possible for the various methods to be combined and used together to screen models.




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